关于
的 市场营销 industry has undergone a fundamental transformation as consumers and businesses increasingly shift their attention from traditional 市场营销 media to digital media. 今天, companies must 连接 with customers and other businesses through digital channels — such as websites, e-newsletters and 社交媒体 — and adjust their 市场营销 mix in order to succeed.
尽管数字营销很流行, research by the Harvard Business Review and industry consultants has found that only a small portion of companies feel they use 社交媒体 effectively.
Appalachian’s Marketing (BSBA) – Digital Marketing degree helps fill this skills gap by preparing students for the business requirements of digital and 社交媒体 市场营销. Appalachian is one of the few universities in the countries to offer such a program and has partnered with companies to create this opportunity.
毕业后
就业: 因为这是一个以技能为基础的项目, graduates transition into the workplace easily and are prepared to work in any industry.
研究生院: 学生们也准备在这个领域攻读新兴的研究生课程.
人
课程
相关的项目
未成年人
Many 市场营销 students choose management or supply chain management in the 沃克商学院 or public relations in the Department of Communication as a second field of study along with 市场营销 coursework.
课堂外的参与
- 美国市场营销协会 -北美最大的营销协会, this professional association is for individuals and organizations involved in the practice of teaching and study of 市场营销 worldwide. 的 Appalachian chapter of AMA is the only professional 市场营销 club on campus and is open to all majors.
- 谷歌在线营销挑战 – A global competition in which college students use Google AdWords and Google+ to advertise a business or non-profit organization.
全球学习
Appalachian is committed to introducing students to different cultures and teaching them 如何在一个全球化的社会中生活和互动.
All business students fulfill an international requirement, and an increasing number choose to 出国留学 通过各种各样的交流项目. 的 college maintains partnerships with universities across the globe and continues to expand groundbreaking opportunities in emerging markets.
入学要求
的re are no admission requirements beyond admission to 澳门新濠娱乐开户.
为什么澳门新濠娱乐开户?
- App State的项目是为数不多的将数字营销与社交营销相结合的项目之一, 移动营销, analytics and cloud 市场营销 — a mix that places students at a competitive advantage among their peers and in the workplace.
- Students benefit from projects guided by professional mentors; participation in digital 市场营销, 社交媒体, 移动营销 competitions; internships; and employer relationships.
- Appalachian’s 市场营销 students frequently compete in regional and national events, 比如美国市场营销协会, 谷歌或其他品牌的数字营销竞争.
- Expert faculty members and industry practitioners collaborate to provide functional business knowledge and practical application of digital 市场营销 principles.
- Experiential learning with classroom projects simulates internships and enhances students’ resumes and personal brand.
- 商业职业服务中心 BB&T学生领导中心 为所有商务专业的学生提供职业选择方面的咨询, 准备面试，探索实习和就业机会.
- Appalachian’s 市场营销 students frequently compete in regional and national events, 比如全国大学生销售大赛.
- 的 市场及供应链管理系 为非商业专业的学生提供数字营销辅修课程.
位置
布恩和 胡桃木
职业生涯
- 数字营销经理
- 数字营销专员
- 内容营销经理
- 数字营销分析师
- 社交媒体营销经理
- 数字营销和战略专家
- 数字化转型专家
联系人
詹姆斯E. 斯托达德
椅子
stoddardje@tiemles.com
828-262-6191